It was just another crutching at home. My partner, Jas and I always take on the job every year in April. I would stick to the open wooled ewes and he would crutch everything else that challenged my very limited crutching abilities in the slightest.
Needless to say, my share of our pen was always emptied a lot sooner than his was. So, out would come my camera and shots were fired once again.
This time around, I was dabbling a little in videography and documented Jason’s process of crutching. From penning up and loading his handpiece right up until the sheep were merrily skipping out the gate with clean bums and happy faces.
The footage was put together and mashed up into an educational video of sorts on the crutching method and why it was done. Published on my facebook page, the response was surprising. It had received over 5k views over night and I was swamped with messages thanking me for explaining crutching and clearing up some of the confusion about wool harvesting.
Following soon after were more videos on shearing and woolhandling. Same response. There were some huge misconceptions about the wool industry being laid to rest with my videos and people living in metro areas were thanking me for opening up their eyes to the truth about wool.
How greatly satisfying it was to be doing my part to directly drive even a small amount of wool consumption. Throughout 2016, my truth about wool campaign was just running on a small scale though – photographing and filming my shearing team time and time again. I soon realised if the same sweaty shearers could drive such a positive response, if I took my campaign national I could potentially have some real impact.
So, I went big and took the campaign on the road. The Truth About Wool National Tour was born in January 2017.