• Plain, But Not Ordinary

    Making good decisions for your wardrobe, doesn’t start and end at the cash register. For Victorian woolgrower, Ben Duxson it starts a lot earlier than that – right at the source. Six generations of Ben’s family have grown wool and while they have a proud family history, as the years have passed, their farming practices and merino flock has undoubtedly evolved. Ben has kept his practices and merinos up with the times through careful genetic selection, measurement and keeping on top of what the rest of the world is demanding of wool. ‘We run 6000 Multi Purpose Merinos (MPM) and have always measured for carcass through Australian Sheep Breeding Values…

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