• MERINO COUNTRY

    It was the nineties and the Queensland wool industry was struggling through drought and low wool prices. Searching through stores for Australian wool everyday wear, would have you coming home empty handed. It was a quiet time for Queensland wool, but something was stirring inside of Kerrie Richards. These hard times was the fuel that ignited her idea for merino wool clothing line, ‘Merino Country’. With next to zero traceability of an Australian wool clip from farm to fibre and a lack of affordable everyday wear merino clothing available to the public, Kerrie was smacked in the face with a gaping hole in the Australian clothing industry. Her new business…

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